Jun 18, 2020
In this special episode of The Arts & Everything In Between Podcast, we look at the changing role of the marketer in the Arts and Cultural sector and identify mechanisms and resources to support new challenges and pressures that have faced managers during the Covid-19 outbreak. Cath Hume, CEO of the AMA (Arts Marketing Association) joins Lucy Costelloe, Head of Marketing at Ticketsolve to discuss the pressure facing marketing team currently and how to cope in a new climate.
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TOPICS COVERED IN THIS EPISODE:
- Main Challenges facing marketers in the Arts and recognising the long term impact of Covid-19.
- Forward planning around issues and concerns such as social distancing.
- Looking at everything we’re asking our audience to do right now and also finding new ways to engage with audience members.
- The 5 biggest challenges for marketers
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- Being strategic
- Skills development
- Working from home
- Building a network
- Health and well-being
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FURTHER READING & RESOURCES:
Ticketsolve Whitepaper Creative Closure During Covid-19
AMA Support and Resources
AMA are pulling together free training and resources to help leaders find relevant information for the arts, culture, and heritage sector.
Coronavirus Support Group on Facebook which is open to all sector professionals, not exclusive to members, to share resources, ask questions and discuss ways to help each other.
Free Webinars - AMA have made access to all of their webinars free during this challenging time.
Partner and Sector Resources - Resource roundup which is updated on a daily basis.
AMA Resources - Opened up some of their Member Content to support the whole sector during this time.
Sector Activity to Inspire You - AMA have pulled together some examples of great activity from across the arts, culture, and heritage sector which includes comms, social media, acts of kindness, and audience engagement.
Coronavirus Support Facebook Group - Share questions, experience, support, and interact with each other.
Digital Heritage Lab - Full programme launch is taking place in June. Ahead of this, AMA are bringing additional support for small and medium organisations during these difficult times. This support is accessible from 20th April and includes webinars and 1:1 surgeries that are funded through the support of the National Lottery Heritage Fund.
Forward: Freelancer Development Programme - Forward is an online programme designed for freelancers – with pricing tiers to suit your current income, a flexible schedule to work around your time, and a focus on support, development and community.
Small Scale Development Programme - The Small-Scale Development Programme has moved online-only and the content has been revised to address the pressing issues currently facing leaders of small organisations. The programme is subsidised by Arts Council England and AMA offer 3 price tiers to reflect your business’ current situation.
Culture Hive - AMAculturehive is a free online resource library for culture professionals that brings the collective intelligence of the sector together in one place – by you, for you.It’s run by the Arts Marketing Association (AMA) – a diverse team of people passionate about engaging the public in arts, heritage and culture.
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THE ARTS AND EVERYTHING IN BETWEEN PODCAST
It’s tough but rewarding working in the arts and often so busy you have little time to share with your peers and investigate new ideas. Every couple weeks join Nick Stevenson as he interviews arts industry experts getting their take on the biggest issues facing the arts world today. There will be ideas to try, practical tips, lots of learning and of course - lots of laughs. If you work in theatres, venues, festivals or the arts and cultural sector this podcast is what you need!
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WANT TO BE ON THE PODCAST
If you have some great tips and tricks to share with the arts industry, we would love to have you on as a guest. To be a guest on the podcast, drop us an email on podcast@ticketsolve.com
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FOLLOW TICKETSOLVE
- Facebook - www.facebook.com/Ticketsolving
- Twitter - twitter.com/ticketsolvers
- LinkedIn - www.linkedin.com/company/ticketsolve
- Instagram - www.instagram.com/ticketsolve/